The Studio 8 Fitness logo developed from the client’s request to focus on the number 8 for its definition as a number, resemblance to the infinity symbol, and as a major aspect of the marketing program using a play on word to create, educate, motivate, and celebrate healthy living. The logo has also been modified to reflect different aspects of the company’s offerings, such as Studio 8 Cycling as the basis for the in house exercise bike program.